Similar to the earlier entry that ejects your power cable when the device is charged, this product makes you more aware of the power you are using.
“Power strips are used on a daily basis in most homes as a means of ‘transporting’ energy to the products we use every day. The ‘Power-Aware Cord’ is a re-designed electrical power strip in which the cord is designed to visualize the energy rather than hiding it. The current use of electricity is represented through glowing pulses, flow, and intensity of light. Expressing the presence of energy through light can inspire people to explore and reflect upon the energy consumption of electrical devices in their home. “
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